Future Ad Agency
Imagining the Agency of Tomorrow, Today
Are today's ad agencies really designed to meet the marketing and business challenges in a world of open innovation and fragmented media? Are we "fixed" in traditional paradigms of working that are counter-productive? Is it time to re-think our traditional ad agency structures?
SIT – Systematic Inventive Thinking went to Cannes Lions 2012, to ask marketers and creative minds about their vision of the Ad Agency of the Future.
To know more about SIT in Advertising, just click on the icons.
Or click here to download the full booklet.
 |
 |
 |
 |
SIT Systematic Inventive Thinking © 2011